11 Steps to Increase Conversions on Your Website: Conversion Rate Optimization Strategies
For marketers and business owners, increasing conversions on their websites is paramount. To help you do this, we decided to create a post that will not only cover conversion rate optimization strategies but also go into actionable steps to increase conversions.
Before we begin with the 11 steps, let’s take a look at what exactly is meant by Conversion Rate Optimization (CRO)also mentioned by NewsVarsity in its recent blogs.
Conversion Rate Optimization: The Method Behind Getting More Sales On Your Website
Conversion rate optimization is all about making changes on your website to increase the number or percentage of visitors who become customers. You can think of it as turning browsers into buyers . This change in behavior can be as easy as conducting A/B tests on headlines and images, or as complicated as getting the flow of visitors through your website right.
As a marketer, understanding CRO and knowing how to increase conversions on websites is an invaluable skill. When you know what drives people into making purchases from your e-commerce store or subscribing for email updates, then only can you truly succeed online.
So without further ado, let’s get started with 11 steps that will help you convert more leads into customers:
Step 1: Use Common Sense Marketing.
Do not overcomplicate things! Most marketers rely on data and metrics to create their strategies. But remember that common sense marketing still holds its ground. For example, if your current banner images are not receiving much attention. Despite being eye-catching, then perhaps a switch to images which are less bold. But convey the same message is a better approach.
Step 2: Analyse your website traffic to know where you stand and what needs optimizing.
This is obviously the first step to take as you would not want to change marketing strategies. Without knowing how well they’re already working for your business. In other words, analyze your current standing as a whole before picking out weak points that need improvement. You can do this by looking at metrics such as bounce rate. Average time on site , page views per visitor etc.
Step 3: Take a look at your competition and see how they’re doing it .
By looking at their marketing strategies and tactics, you can identify things about their branding. Value proposition, customer service etc. which are making them successful. Simply copying their approach will not do you any good though. In fact, that’s probably the worst thing you could do. Rather, take a look at what they’re doing right and then come up with your own plans to improve it further.
Step 4: Keep an eye on social media.
Social networking sites have become one of the most powerful tools used by marketers to increase conversions. Because users are constantly sharing information about products and services. By following popular trends related to your business or niche. You can easily come across different marketing strategies being employed by industry leaders. Just remember to take a step back before implementing anything so as not to cause embarrassment instead of increasing conversions!
Step 5: Use tools to analyze your competition.
There are a number of tools available which can help you gather data from your competition’s websites. This will aid in the identification of customer behavior patterns, thus creating a roadmap for SEO and CRO. Tools such as SEMrush offer competitive analysis reports that provide information on traffic, keywords, advertising spend etc. Thus providing an insightful overview of how well or badly a website is doing when compared to others in the industry.
Step 6: Use social media listening tools.
These tools allow users to monitor conversations happening about their brand or product online. Regardless of where they’re taking place (blogs , forums, chatrooms etc.). This enables marketers to develop strategies based on what people think about their products along with how they’ve branded themselves. Ecommerc web design chicago marketers applied this strategy and became leading business fastly.
Step 7: Know what your audience is looking for
There are no two ways about this – you simply have to become a part of your target group. And see things from their perspective. If you know what they want, then only will you be able to provide the same. For example, if you own an e-commerce website, then having regular customer surveys on site. Asking them about new products which they would like to see being sold could significantly increase conversions. As well as establish your credibility among shoppers.
Step 8: Provide value at every opportunity
When people sense that they’re receiving some sort of benefit out of the deal or that there is some sort of mutual respect or connection between themselves and the brand/person that’s trying to sell them something, then they are more likely to convert. For example, if you’re selling a product that has the potential to save someone money in the long run while also being personalized for their own use , then people will be much more inclined towards buying your product.
Step 9: Think about branding
If you’re able to build up trust with your customers. Or users by establishing yourself as an authority figure within your niche, then it won’t be too difficult for them. To make the decision of either purchasing from you or at least opting-in to join your email list. However, it’s important not overdo this by coming across as pushy because nobody likes that sort of behavior! Rather , focus on providing value and establishing credibility through regular interactions with your target group.
Step 10: Track all campaigns
It’s important to analyze the effectiveness of each type of campaign you run in order to identify which ones are generating the most traffic or conversions for your site. By tracking everything that happens on your website, it becomes much simpler for marketers to adjust their future strategies accordingly in order to increase conversions. This can be done in a number of ways, including through heatmaps , web analytics platforms and online surveys.
Step 11: Test constantly
The only way you’ll know what works is by creating multiple variations of your website and its pages along with email subject lines, content etc., then testing them out to see which one generates the best outcome. This could include changing up images , colors, headlines, buttons or any other marketing element.
Conclusion: Increase conversions!
As you can see from the above steps, online marketing conversion techniques are highly-sophisticated and demand a lot of planning and hard work in order to successfully establish a strong consumer base for your products or services. By following the aforementioned steps, you’ll be able to increase conversions on your website by a significant margin. Lastly, ensure that all campaigns which you run are properly tracked using tools such as Google Analytics , Web Trends etc., this will enable you to determine precisely what is working and what’s not. By constantly testing different variations of your content , it becomes much simpler for marketers to identify which campaigns provide the best value as far as increasing sales or opt-ins are concerned.
Thanks for reading! We hope you found the article informative and useful, do let us know what other information you would like covered in future articles. Good luck with increasing conversions on your site!